Microsoft’s Build developer conference is on the horizon, promising a showcase of its latest strides in artificial intelligence (AI) following notable events hosted by OpenAI and Google. With its ownership of Windows, Microsoft boasts a substantial advantage in the AI landscape, leveraging a massive PC userbase. CEO Satya Nadella’s vision for AI integration into every PC by 2024 sets an ambitious trajectory for the company.

The Build conference arrives on the heels of Google I/O, where Google unveiled its groundbreaking AI model, alongside OpenAI’s announcement of the GPT-4o model. Microsoft, as OpenAI’s lead investor, is poised to demonstrate the potential of its Copilot technology, a testament to its commitment to AI innovation.

For Microsoft, the challenge lies in maintaining its AI leadership while rejuvenating PC sales, which have faced stagnation in recent years. Despite this, market indicators suggest a potential upturn, with recent data showing a slight increase in PC shipments.

Microsoft’s introduction of new AI tools offers consumers and enterprises alike a compelling reason to upgrade their aging computers, with the promise of enhanced functionality and performance. The integration of neural processing units (NPUs) in AI PCs represents a significant advancement, enabling tasks beyond the capabilities of traditional CPUs.

While Intel remains dominant in the PC chip market, Qualcomm’s Arm-based architecture offers a compelling alternative, with sessions at Build likely to explore the future of Windows on Arm. Microsoft’s commitment to enhancing compatibility and performance on Arm-based devices underscores its dedication to driving innovation across diverse hardware platforms.

Moreover, Microsoft’s Build conference will delve into the broader landscape of AI, with sessions covering topics such as accelerating generative AI models and creating AI-powered chatbots through Azure AI Studio. These initiatives underscore Microsoft’s holistic approach to AI integration, spanning both hardware and software ecosystems.

As Microsoft prepares to unveil its vision for AI at Build, the conference promises to be a platform for innovation, collaboration, and exploration of the boundless possibilities offered by AI technology.